The Huntington 7 and Huntington Twin Drive In are slated to reopen by the end of July in time for “summer’s biggest hits,” according to the New GQT, after the original company filed for chapter 11 bankruptcy in February.
The local theaters owned by Goodrich Quality Theaters, Inc. (GQT) filed for chapter 11 bankruptcy in February and closed doors in March due to mandated COVID-19 closures.
On July 13, Mason Asset Management and Namdar Realty Group announced the purchase of the two Huntington Theaters; the Huntington 7 and Huntington Twin Drive In. Mason Asset Management and Nadmar Realty Group also purchased substantially all of the assets, including the majority of the movie theaters from GQT.
Now the company features a slightly different name, the Goodrich Theater NewCo, LLC (“New GQT”) after GQT’s chapter 11 bankruptcy proceedings. GQT filed for chapter 11 bankruptcy in February 2020, just ahead of the COVID-19 shutdown.
Based in Great Neck, New York, Mason Asset Management and Namdar Realty Group are a real estate partnership that specializes in owning and operating enclosed malls, and believes that the GQT theater chain is a natural fit for their robust portfolio.
Mason Asset Management and Namdar Realty Group have partnered with a theater operating company, VIP Cinemas, to manage and operate the twenty-two New GQT theaters. The theater locations include twelve in Michigan, seven in Indiana, two in Missouri, and one in Illinois.
“We are truly excited to be acquiring and reopening the GQT theaters and we remain optimistic about the future of the industry,” said Mark McSparin, President of the New GQT. “We will reopen with the main objective of maintaining quality operations for our guests through cleanliness, customer service, and value. The Goodrich name has been in the theater business for 90 years and we believe that it is important to keep the name going for many more years to come.”
The company announced it will welcome the majority of GQT’s former general managers and staff to the New GQT team, and McSparin says they aim to facilitate a smooth transition to re-opening as early as July 31 at certain locations, pending developments in the COVID-19 crisis.
McSparin says the late-July opening will allow the New GQT time to be “ready, set, GO” for all guests ahead of this summer’s biggest hits, including Disney’s Mulan, set for an August 21 release date.
“One thing that you can expect right away is a reduction in concession prices, and in most cases, ticket prices. We have built our other theater operations on the promise of value and will continue to make that a hallmark of the New GQT operations,” VP of Theater Operations Jake McSparin said.
The New GQT will honor GQT gift cards and the GQT Rewards program, subject to applicable law. The New GQT will post its safety plans for the New GQT theaters on the GQT website as soon as possible and prior to the scheduled re-openings.
Huntington Twin Drive In shared its new ticket prices for 2020 for regular showings:
$6.99 Adult (age 13 and up)
$2.99 Children (age 3 to 12)
These ticket prices will not apply to special events such as the Encore Drive In Nights.
“We hope to announce the start of regular movie showings very soon,” Huntington Twin Drive In stated. “Thank you for your support and see you under the stars!”
Huntington 7 has yet to release any information regarding a change in ticket prices.